Peace Cultures in Action Today Essay

In â€Å"Peace Cultures in Action Today†, the author argues that some small isolated societies manage to create a culture of peace that often ends or is severely modified when they begin interacting with outside cultures. The argument then is that the greater society of the world is less peaceful than these small isolated societies. This theory warrants further study, especially in the area of how these societies react when confronted with societies that do not have the same values. For example, when the Zuni and Inuit are confronted by the larger populace of the United States, do they become more competitive? The interesting question here then is, â€Å"Is competititiveness and aggression a learned behavior? † In the piece, â€Å"To Construct Peace† , Elise and Kenneth Boulding too argue that peaceable existence is a learned behavior and that it can be taught. Elise was nominated for a Nobel Peace Prize for this theory, but it does not seem particularly sound. Even their own pacifist leanings led to conflict. Though the conflict was in the court systems over the right to become a citizen without an oath to bear arms for the country and a battle over their refusal to sign anti-Communist statements during the McCarthy era, it was still a conflict based on their moral standing. Therefore, it is safe to believe that even in people who believe in and are taught to live in peace, conflict may be inevitable when dealing with the real world. Later the same peace cites Thomas Merton and his poetry and meditations against war and his disappointment that the church could support a â€Å"just war† theory. This again is an interesting position that requires more exploration. Should society allow tragic events to continue because of a belief in peace or should war become a tool of peace? The moral and social ambiguities are clear. If a person is being oppressed and his pacificits nature is being used to subjugate or eradicate him, isn’t there some point at which man must fight for his own survival? This is the point that all of the essayists seem to miss. Peace for peace’s sake is a good thing and being taught to attempt peaceful coexistence before immediately turning to aggressive behaviors may be appropriate. However, if the species is to survive, at some point base instincts overcome learning and the fight for survival becomes more powerful that the desire for peace.

Sun Microsystems Strategic Positioning

SUN MICROSYSTEMS: STRATEGIC POSITIONING Susan L. Elvins National American University History, Strategy, International Abstract This thesis will discuss the corporate strategy of Sun Microsystems and the multiple issues they have faced both domestic and internationally. Sun Microsystems provides open source software applications and different types of hardware for business consumers. A benefit Sun Microsystems provides with new technology to customers is offering them the ability to trade computer parts when upgrading. ii CONTENTS Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ii CHAPTER 1 SUN MICROSYSTEMS: INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 CHAPTER 2 SUN MICROSYSTEMS: HISTORY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Continued Growth †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 CHAPTER 3 SUN MICROSYSTEMS: MARKETING †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 SWOT Issues †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Microsoft vs. Sun Microsystems †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 CHAPTER 4 SUN MICROSYSTEMS: PRODUCT TECHNOLOGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Software †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Servers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. History Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 CHAPTER 5 SUN MICROSYSTEMS: CODE OF ETHICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Employee Code of Ethics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Employee Relationships †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Anti-Discrimination Policy †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 CHAPTER 6 SUN MICROSYSTEMS: LEGAL ISSUES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 Hardware Patents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 CHAPTER 7 SUN MICROSYSTEMS: INTERNATIONAL COUNTRY ANALYSIS (ITALY) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 CHAPTER 8 SUN MICROSYSTEMS: INTERNATIONAL ENVIRONMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 International Economy Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Domestic Economy Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 CHAPTER 9 SUN MICROSYSTEMS: INTERNATIONAL DEMOGRAPHICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 iii CHAPTER 10 SUN MICROSYSTEMS: INTERNATIONAL POLITICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 CHAPTER 11 SUN MICROSYSTEMS: INTERNATIONAL SWOT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 CHAPTER 12 SUN MICROSYSTEMS: GLOBAL BUSINESS STRATEGIES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 Five Business Level Strategies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 CHAPTER 13 SUN MICROSYSTEMS: CHANGE MANAGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 Server Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. 17 CHAPTER 14 SUN MICROSYSTEMS: STRATEGIC CHANGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Product Upgrade †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Storage Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Open Source Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 CHA PTER 14 IMPLEMENT PLAN OF CHANGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 Implement Change †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 CHAPTER 16 IMPROVEMENT RECOMMENDATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 CERTIFICATE OF AUTHENTICATION NATIONAL AMERICAN UNIVERSITY . 25 APPENDIX A PORTER’S FIVE FORCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 26 APPENDIX B GOVERNMENTAL PARTIES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 27 iv History, Strategy, International CHAPTER 1 SUN MICROSYSTEMS: INTRODUCTION Over the last 26 years, Sun has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. When it all comes down to it, Sun Microsystems is one of the most defined and trusted computer manufactures in the globe. This thesis paper discusses the achievements of Sun Microsystems, Inc. Chapter 2 looks into the history of Sun Microsystems. Chapter 3 reviews the choice marketing strategy of Sun and how they have improved their current business position. Chapter 4 examines what products Sun provides consumers in software, storage, desktops, workstations, and microelectronics. Chapter 5 discusses the business code of ethics policy. Chapter 6 explores the legality of Sun Microsystems. Chapters 7 through 11 discuss the international facility of Sun Microsystems in Milan, Italy and chapter 12 explores their global business strategies. 1 History, Strategy, International CHAPTER 2 SUN MICROSYSTEMS: HISTORY In 1982, four people got together and built Sun Microsystems, Inc. in Santa Clara, California. The latest date of 2007 annual reports confirms this company now has 34,000 employees worldwide. According to Hoovers, the top three executives are Jonathan I. Schwartz, President, CEO and Director, then Scott G. McNealy, Chairman, and then Gregory M. Papadopoulos, EVP Research and Development and CTO. (Hoovers, 2008) Since 1982, Sun Microsystems has believed, â€Å"The Network is the Computer† to achieve their company success. History In 1983, Sun made enough revenue to open operations overseas in Europe. (Sun, 2008) This new overseas office gave many capabilities to what Sun could accomplish. For example, Sun opened their doors in multiple international countries to build revenue. The first international operations for Sun opened in Canada in 1985 (Sun, 2008). The following year, operations started in Asia then in Australia. Sun, 2008) In 1988, Sun reached their first $1 million dollars in sales revenue, which is a major milestone. (Sun, 2008) In 1990, Sun introduced the first workstation which was a new plateau reached. (Sun, 2008) This workstation brought new strategy into Sun’s marketing strategy because of opportunity it added. Continued Growth In the late 1990’s, Sun expanded their business horizons int o hardware then built a T1 server which handled the backbone of the Internet. (Sun, 2008) That same year, Sun completed the Micro, Standard, and Enterprise editions of the Java 2 platform 2 Comment [US1]: Period follows citation not before History, Strategy, International 3 application. (Sun, 2008) Java software gives opportunity to developers they previously did not have. This software allows programmers to develop and build ideas more easily. Java is used in web browsers to this day, so it is important to ensure that application stays updated as required. History, Strategy, International CHAPTER 3 SUN MICROSYSTEMS: MARKETING The marketing strategy of Sun Microsystems did change as the company increased the product line because with additions they needed to build a correct strategy. The reason for changing the marketing strategy is to compete with businesses just like them. Sun Microsystems has always ensured that their consumers receive the best products and the best in customer service. In 1992, a great marketing strategy used by Sun was to join with Hewlett Packard and announce new workstations built specifically for technical businesses. As the author of Computerworld magazine stated, â€Å"The companies are pitching their workstations to different customers–Sun wants to displace PCs from commercial desktops and HP is focusing on the midrange and high-end workstation user. (Johnson, 1992, 4) SWOT Issues Just like any other business, Sun has strengths, weaknesses, opportunities, and threats. Keeping those four key points in mind will provide Sun the assistance they need to further their possibilities in the world of technology. Sun was able to acquire the program application MySQL. In many technical circles such as networking, the word â€Å"lampâ₠¬  will be used during a discussion between administrators. An IT article explains how these letters are also read. The letters of lamp each stand for an application used to build a network server; Linux, Apache, MySQL, and PHP. Anonymous, 2008) Microsoft vs. Sun Microsystems Microsoft is a company that many consumers know for the popular operating software they provide, Windows. Some may not be aware of legal issues that had taken 4 Comment [US2]: Magazines and newspapers are in italics History, Strategy, International 5 place between Microsoft and Sun regarding the Java application. A 2004 article put many business owners at ease when the authors stated, â€Å"Just before last Christmas, secret talks aimed at ending one of the bitterest wars in business foundered. (Guth & Clark, 2004, A1) The disagreement began on October 1997 when Microsoft was sued for using Java incorrectly. In January 2001, Microsoft and Sun did reach an agreement finally to settle the 1997 case in which Mic rosoft paid Sun $20 million dollars. (Guth & Clark, 2004) The settlement of this case actually allowed both companies to move forward without regrets. On March 10, 2008, Microsoft and Sun Microsystems met once again and this time it was on better terms. Both companies created an alliance including the grand opening of the Sun/Microsoft Interoperability Center. The center is located in Redmond, Washington, the same location of the headquarters for Microsoft. One benefit this center received was the type of Sun server and storage system. The other benefit was the type of Microsoft server software. (Johnson, 2008) History, Strategy, International 6 CHAPTER 4 SUN MICROSYSTEMS: PRODUCT TECHNOLOGY Software Sun provides many options to consumers when choosing from software. It is not just operating systems. Sun provides Java and Java Enterprise Systems to the consumers. Consumers have the ability to use Mobile Solutions when they are away from their away from their main computer. Business management software is available on levels of security for identity management or systems management. Software tools to assist database maintenance, application management, and development production are also available. The latest version of Solaris is Solaris 10 and it was released in 2004. (Sun, 2008) Servers Sun Microsystems has been busy improving since the original SPARC came onto the market. Now consumers have multiple options within this category to chose. For example, a consumer could choose a â€Å"Blade† server, the â€Å"x64† server, a Netra server, a SPARC erver, an Entry Rack Mount server, a Mid-range server, or a High-End server. Each product has advantages and disadvantages that will match up to a consumer’s needs. If a business still needs to consider options, the Sun web site performs a comparison of the servers. If a business needs something more customized, Sun will provide rack cabinets so the business can build a specialized rack sys tem to meet their own needs. History Conclusion Sun Microsystems provides more than software, main frames, and rack systems to the consumer. Over the last 26 years, Sun has built a strong business strategy to satisfy History, Strategy, International 7 commercial and consumer buyers with multiple products. Sun is a business that believes the best way to earn revenue is to stay focused on important issues. Keeping focus on business strategy and consumer needs will turn growth and revenue into prosperity. History, Strategy, International CHAPTER 5 SUN MICROSYSTEMS: CODE OF ETHICS In 2001, Sun Microsystems built a Business Conduct Office (BCO) to assist employees and board members as necessary. (Corporate, 2008) To ensure employees are assisted in the best possible way, Sun keeps this document consistently updated. An employee can contact the human resources department should they have any questions or concerns. Employee Code of Ethics After employees are hired, they are provided with documentation listing a helpfully written ethics policy each person is required to follow. As an employee, a person is expected to use common sense in the decision-making process. More importantly, Sun requires each employee and board member to follow these company ethical guidelines: â€Å"Be familiar with these Standards of Business Conduct and follow them at all times. Comply with all applicable governmental laws, rules, and regulations in the performance of their duties on Sun’s behalf. Be sensitive to situations which could lead to inappropriate business conduct and avoid engaging in such inappropriate business conduct. Comply fully with the letter and spirit of Sun’s Conflict of Interest policy and always conduct Sun business in a manner that avoids conflicts between personal interests and Sun’s best interests. Promptly bring to the attention of appropriate Sun management or Sun’s Business Conduct Office any known or perceived unacceptable business conduct or illegal behavior. Seek appropriate guidance when it is suspected that business conduct issues. 8 History, Strategy, International 9 Always conduct Sun’s business with honesty and integrity and refrain from conduct that would negatively impact Sun’s reputation. † (Sun Microsystems, 2007) Employee Relationships Businesses must build a working relationship between their employees just as they do with their consumers. It is also important for employees to know they will always have the respect of their employer at all times. Employees are expected to return the same professional conduct as a courtesy to their employer. In addition to professional standards, Sun has a global anti-discrimination policy that protects employee rights. This anti-discrimination policy serves dual purpose because it protects an employee’s rights and it prevents discrimination within the company. Anti-Discrimination Policy In the anti-discrimination policy, there are four types of harassment examples. They are verbal harassment, visual harassment, physical harassment, and sexual demands. (Sun Microsystems, 2007) An example of verbal harassment is co-worker insults another with explicit jokes or makes sexual remarks towards another person. Visual harassment is considered graphic material whether it is written, printed, or sent through email. Physical harassment is considered more sexual driven as a person intentionally brushes up against another in a way that is unwelcome. Sexual demands are defined as unwanted sexual advances. History, Strategy, International CHAPTER 6 SUN MICROSYSTEMS: LEGAL ISSUES Sun Microsystems has a legal department that has the capability to work through multiple situations. For example, Sun took legal action against Microsoft after discovering their Java code was used to advance Microsoft’s Internet Explorer. After Sun and Microsoft ironed legal differences in front of a judge in 2004, both companies emerged with new ideas. According to a 2007 article in the Wall Street Journal, â€Å"Sun has agreed to sell servers that come with Windows installed at the factory. Some customers already run Windows on Sun's x86 systems — those that use chips from Intel Corp. and Advanced Micro Devices Inc. — but had to buy and install the software themselves. † (Lawton & Clark, 2007) The executive vice president of Sun’s systems group stated, â€Å"This is quite a different situation. (Lawton & Clark, 2007) It is obvious seeing Sun and Microsoft business activities they can become allies and begin build something new to benefit the consumer. Hardware Patents Another legal issue was resolved between Sun and a company named Custom Hardware Engineering over a patent dispute. Financial Wire briefly explained this suit in an article because of the delicate legal information involved . This independent service stated, â€Å"Custom Hardware had filed an antitrust counterclaim against the charges and was seeking $140 million in damages. † (FinancialWire, 2007) Sun settled the counterclaim with an amount that has not been disclosed. Because Sun purchased this hardware company, Sun in turn legally owned all rights however; one could possibly see why Custom Hardware attempted to sue for counter damages. 10 History, Strategy, International CHAPTER 7 SUN MICROSYSTEMS: INTERNATIONAL COUNTRY ANALYSIS (ITALY) This section of the Sun Microsystems research paper discusses the international facility. The global center is located in Milan, Italy. The international center provides consumers the exact services that American customers receive. This section provides economic details of Italy such as employment and unemployment. Other information discussed is things pertaining to demographics and the future of how Sun can progressively build its facility in the country. Over the last 26 years, Sun Microsystems has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. When it all comes down to it, Sun Microsystems is one of the most defined and trusted computer corporations across the globe. 11 History, Strategy, International CHAPTER 8 SUN MICROSYSTEMS: INTERNATIONAL ENVIRONMENT Sun has built a center in Milan and it is called the Solution Center. They believe it will â€Å"expand business opportunities, lower development costs, and get products to market quickly†. (Sun, 2008) Customers can choose from products such as Solaris and Linux servers, desktop computers, and other types of storage peripherals. Four services available in the Milan Solution Center are proofs-of concept, benchmarks, product and solution demos, and porting. (Sun, 2008) International Economy Results In Italy, the first economic quarterly period was reported as $387,952 million Euros. It was showing a 0. 7% change from the previous quarterly period with a 1. 9% change from the previous year. Italy, 2008) As of May 2008, the employment rate status was 23,229 and the unemployment rate was 6. 5%. The total imports of goods and services in May 2008 amounted to $40,150 million Euro. Total exports of goods and services in May 2008 amounted to $39,688 million Euro. SDDS data reported the revenue of 2007 being $724,246 million Euro. (Italy, 2008) The Sun fa cility is located in Milan, Italy. Domestic Economy Results As of August 2008, Sun Microsystems reported its fiscal results. The revenue for the fiscal year was $13,888 billion. Revenue results for Q4 of fiscal 2008 are $3. 780 billion. Net-income for the fiscal 2008 earnings is $88 million. Cash earnings from operations of fiscal year are $1. 3 billion. (â€Å"Sun Microsystems,† 2008) 12 History, Strategy, International CHAPTER 9 SUN MICROSYSTEMS: INTERNATIONAL DEMOGRAPHICS On July 2007, a census reported the population of Italy to be 58,147,733 residents approximately. (Intute-World Guide, 2006/2008) The total residents in the labor force as of 2007 were 24. 86 million. The exports of Italy are engineering products, textiles and clothing, production machinery, motor vehicles, transport equipment, chemicals, food, beverages and tobacco, minerals and nonferrous metals. The country of Italy has boundaries to Austria, France, San Marino, Slovenia, Switzerland and the Vatican City including a coastline that spans 7,600 kilometers. (Intute-World Guide, 2006/2008) There are eight seaports, Augusta, Genoa, Livorno, Ravenna, Sarroch, Taranto, Trieste, and Venice. Italy has one gas pipeline and one oil pipeline. Two types of railways and 612 merchant ships are available to carry commercial or industrial cargo. (CIA-The World, 2008) Population According to The World Fact Book, the population of Italy was 58,145,321 as of July 2008. The median age of the male was 41. 4 years. The median age for the female was 44. years. The census of 2001 showed literacy rate for the male population as 98. 8% and the literacy of the female population as 98%. In a census as of 2006, school age expectancy for males was 16 years and school age expectancy was 17 years for females. (CIA-The World, 2008) 13 History, Strategy, International CHAPTER 10 SUN MICROSYSTEMS: INTERNATIONA L POLITICS According to the Maps of the World, there are three government components in Italian politics executive, legislature, and judiciary. (Government and, 2008) The executive area is in essence the Prime Minister while judiciary has control over legal power of the country. Italian citizens are permitted to vote at the age of 18. They can choose from a multiple list of governmental parties listed in Appendix B. (Government and, 2008) 14 History, Strategy, International CHAPTER 11 SUN MICROSYSTEMS: INTERNATIONAL SWOT Even though Sun has a facility in Italy, a SWOT analysis must be followed to ensure business operations move smoothly. SWOT analysis is defined by Bnet. com as, â€Å"an assessment of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is used within organizations in the early stages of strategic and marketing planning. It is also used in problem solving, decision making, or for making staff aware of the need for change. It can be used at a personal level when examining your career path or determining possible career development. † (Cnet Networks Inc, 2008) In essence, the SWOT analysis is used to guide a business with structure and conformity. SWOT Analysis The SWOT analysis shows how strengths and weaknesses are internal whereas opportunities and threats are external. Using that philosophy, Sun must keep track of strengths or business advantages at their Milan facility. Sun should consider how to improve the current business status by increasing revenue in the technical market. When a business keeps aware of opportunities, it can improve their status. A few examples provided by QuickMBA. com are, â€Å"an unfulfilled customer need, arrival of new technologies, loosening of regulations, and removal of international trade barriers. † (Swot Analysis, 1999/2007) For example, currently Sun has a few facilities with trade barriers so should they be lifted that will allow easier delivery of product and building of revenue. Furthermore, Sun has 10 General Prohibition restrictions with specific countries and customers. (Sun Microsystems, 1994/2008) These restrictions protect Sun as well as their employees. 15 History, Strategy, International CHAPTER 12 SUN MICROSYSTEMS: GLOBAL BUSINESS STRATEGIES The three strategies business owners can choose from when determining what will work best for their business strategy on a global scale are multi-domestic, global, and transnational. The multi-domestic business strategy focuses on all overseas countries the firm has operations. The global strategy focuses on how products are delivered to the countries. According to Cangemi, â€Å"a transnational strategy seeks to combine aspects of both multidomestic and global strategies in order to emphasize both local responsiveness and global integration and coordination. † (Cangemi, 2008) Five Business Level Strategies Sun builds benefit from the five business level strategies that are cost leadership, differentiation, focused low cost, focused differentiation, and integrated strategy. Sun recognizes five items their business could face while attempting to improve. These items known as Porters Five Forces are competitive rivalry, power of suppliers, power of buyers, threats of substitutes, and threats of new entrants. A visual of Porters five forces is displayed in Appendix A. (Recklies, 2007) Albert Einstein once said, â€Å"Try not to become a man of success but rather to become a man of value. † (Success Quotes, 1994/2007) Sun delivers value to their consumers both domestic and international. Sun has grown to a successful business because of their continuous years of hard work from the CEO and all employees. Sun has proven to succeed in business it takes dedication, communication, and the willingness to work outside of the box. 16 History, Strategy, International CHAPTER 13 SUN MICROSYSTEMS: CHANGE MANAGEMENT Since 1982, Sun Microsystems has followed a structured business plan of goals for company products, services and higher revenue earnings. The 1980’s was a time for many companies to begin automating their systems. While some companies were just beginning to automate, Sun introduced its first workstation for businesses. In 1983, Sun opened the first facility overseas in Europe to expand products and increase revenue. Server Management In 2000, Sun customers who purchased high-end servers experienced a memory glitch error. Because of the error’s location, a statement was released on anonymity. The CIO stated, â€Å"Sun has taken an aggressive approach to addressing these issues with our customers. We have identified the source of the problem and taken steps to ensure that it does not happen again. † (Wagner, 2000, 10) Executives have said even though consumers were requested to sign a nondisclosure agreement to protect proprietary information, Sun plans to releasing a system board before the New Year that should resolve this error. Just as a gardener pull weeds for vegetables growth, Sun executives train personnel so they can grow within the business and excel. 17 History, Strategy, International CHAPTER 14 SUN MICROSYSTEMS: STRATEGIC CHANGE In December 2002, Sun Microsystems accomplished one more business goal after automation of their data center. Gordon Haff, analyst at Illuminata explains, Making effective use of data-center assets always has been an issue, but it's been exacerbated by the technology build-out of a few years ago. People would be very happy with a magic solution that allowed 1,000 servers to be managed as easy as one server, but that doesn't exist today, software developments such as IBM's Project eLiza, Hewlett-Packard's Adaptive Management Platform, and Sun Microsystems' N1 are steps in the right direction. (Greenemeier, 2002) Product Upgrade In April 2004, Sun Microsystems performed a product upgrades to Linux that provided business consumers desktop ease. This Linux version provides a newer version of Enterprise Java desktop. Not only that, system administrators can now control the entire desktop from a central platform. Chris Maresca, senior partner from Olliance Consulting states, â€Å"The desktop is one of the largest cost components of any modern corporation. When you layer on top of that the cost of server-based productivity apps tied to desktops, like Exchange, and you factor in the support costs for the desktops, servers and updates/security patches, plus mandatory hardware upgrades every few years, [the migration case] becomes even more compelling. † (Rooney, 2004) 18 History, Strategy, International 19 Storage Management In 2004, an upgrade that brought positive results to Sun was in the data management department. Sun announced the products StorEdge 6920 and Sun StorEdge 9990 storage devices. Marc Canepa, executive vice president of Sun Microsystems storage products says, â€Å"We don't think of storage as a separate company that just happens to be owned by Sun Microsystems, just like we don't believe that the strategy to reduce cost and complexity is one of going to a customer and taking over the whole operation. † (Fonseca, 2004) Open Source Management The strategy for this project has increased as time progressed because it is a very important product. An example of this is Sun classifying commercial open-source business strategies into four categories. Driver, Feinberg, and Weiss listed them in a Sun Microsystems Open Source 2008 report as: Sponsor open-source projects and solutions as an active member of a community, leverage open-source software embedded in other products and services, support and integrate selected products and services with open-source solutions, and provide direct, commercialized products and services of open-source solutions. (Driver & Feinberg, 2008) History, Strategy, International CHAPTER 14 IMPLEMENT PLAN OF CHANGE Sun Microsystems provides a vast amount of products, which support multiple needs of customers. To ensure the best strategy, Sun Microsystems must implement a plan to improve their current strategic position. When a business uses one strategy continuous, employees tend to become complacent then fall into a comfort zone. When Sun implements a new strategy, they could experience some resistance from employees because they did fall into that comfort zone. Implement Change When a business is ready to improve, management needs to be aware of three things, people, communication, and training. As John Kline explains in his article, â€Å"Implementing organizational change is a difficult and critical task. It has always been that way and is getting more so with the accelerated rate of change in most organizations. † (Kline, 2007) Employees must be aware of the changes made and how it will affect them. It is important for managers to stay communicated with their staff and keep them informed of any changes as they take place. During the process, managers should be training employees so they are prepared for the new conversion. 20 History, Strategy, International CHAPTER 16 IMPROVEMENT RECOMMENDATIONS Sun has a scheduled budget for research and development. The current strategy has allowed this company the ability to build a strong position in technology. Sun purchased a software company to complete a software collection for service-oriented architecture (SOA). Unfortunately, since this purchase Sun has not regained any lost ground. Sun must research what is currently available for storage management software and reconsider improving the plan for usage in mainframe systems. Sun should make a plan of time to review servers being sold. For example, newer technology will allow the company to provide things which older technology could not. A question Sun Microsystems must consider is how to manage replacements of damaged servers from customers when those particular servers have been replaced with newer models. Perhaps it is an opportunity for Sun to offer their customers a discount in such cases. In conclusion, Sun has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. Because marketing is their responsibility, they must track sales and competition then readjust as necessary. Sun Microsystems is a defined and trusted computer corporation that international and domestic markets will work with. 1 History, Strategy, International 22 References Cangemi, R. R. (2008). The Formulation of an International Strategy. Pace University. p26-4. CIA-The World Factbook Italy. (2008). Retrieved August 11, 2008, from CIA Web site: https://www. cia. gov/library/publications/the-world-factbook/print/it. html Cnet Networks Inc. (2008). SWOT Analysis Definition. In BNet. com. San Francisco: C net Networks, Inc. Driver, M. , Feinberg, D. & Weiss. (2008). Open Source at Sun Microsystems, 2008 (Research Note G00156448). Denver, CO: Gartner. Fonseca, B. (2004, September 20). Sun, HP Focus on Storage; Goal is to simplify SAN management. Eweek, p. 31. Government and Politics in Italy. (2008). San Jose, CA: MAP XL Inc. Greenemeier, L. (2002, December 2). Automating the Data Center. InformationWeek (917), 65. Guth, R. A. , & Clark, D. (2004, April 5). Peace Program-Behind Secret Settlement Talks: New Power of Tech Customers; Microsoft, Sun Bury Hatchet, As Big Clients Demand Products Work Together; Gates Spotted in Enemy Camp. Wall Street Journal, p. A1. Hoovers. (2008). Sun Microsystems Executives [Data]. Available from Hoovers, http:// www. hoovers. com/free/co/people. html? ID=14833 Intute-World Guide. (2008). (Original work published 2006) Retrieved August 7, 2008, from Intute Web site: http://www. intute. ac. uk/sciences/worldguide/html/ 920_people. html History, Strategy, International 23 Italy: Economic and financial data. (2008) Retrieved on August 9, 2008 from http://www. istat. it/fmi/ITALY-NSDP. html#Real_Sector Johnson, M. (1992, November 16). Su n, HP Rev Workstations. Computerworld, p. 4. Johnson, R. (2008, March 10). Sun and Microsoft Expand Investment In Interoperability With New Center in Redmond, WA. Sun News. Kline, John A. (2007, January 1). How to implement change in your organization: the key: communicate, communicate, communicate. The Free Library. Recklies, D. (2007, December 30). Porters Five Forces. The Manager. org. Rooney, P. (2004, April 19). Migrating To LINUX. CRN, pp. 28. Success Quotes [Albert Einstein Quote]. (2007). (Original work published 1994) Retrieved August 17, 2008, from Quotations Page Web site: http:// www. quotationspage. com/subjects/success/ Sun Microsystems Export Prohibitions Disclaimer [International Trade Services]. (2008). (Original work published 1994) Retrieved August 17, 2008, from Sun Microsystems Web site: http://www. un. com/sales/its/prohibitions. html Sun Microsystems Reports Final Results for Full Fiscal Year and Fourth Quarter 2008. (2008, August). Sun Newsletter. Sun Microsystems, Inc. (2008). History. Retrieved from Sun Microsystems, Inc. , http://www. sun. com/aboutsun/company/history. jsp Sun Solutions Center: Milan, Italy. (2008) Retrieved on August 9, 2008 from: Sun Microsy stems: http://www. sun. com/solutioncenters/locations/milan/ Sun's Open Source Experiment. (2008, January). IT Week, 13. History, Strategy, International 24 SWOT Analysis. (2007). Original work published 1999) Retrieved August 17, 2008, from Quick MBA Web site: http://www. quickmba. com/strategy/swot/ Wagner, M. (2000, Nov 13). Sun under Fire for Crashes – IT Execs Say Server Vendor was Unresponsive; Hardware Fix for Memory Glitch is coming. Internetweek, PG10. History, Strategy, International CERTIFICATE OF AUTHENTICATION NATIONAL AMERICAN UNIVERSITY GRADUATE STUDIES Submitted to: Dr. Richard H Gayer Submitted by: Susan L. Elvins Course: Strategy and Policy Date of Submission: September 11, 2008 Certificate of Authorship I hereby certify that I am the author of this document and any assistance I received in

My Ambition To Become an Engineer Essay

â€Å"Try and try until you succeed† These words have always inspired me at every point in my life . It has made me cross all the hurdles that came across and focus on my career goals so far . I have been blessed to have parents who have instilled me with such good values and principles. They have supported me in accomplishing and standing up for the goals I have set forth. With this mindset I gathered knowledge to succeed in my studies and to be one of the best in my class .I am currently pursuing my 12th Grade from Science Stream . I have scored 92% in my 10th grade . Physics has always been my subject of interest which made me score †¦Ã¢â‚¬ ¦ . Besides Physics , Mathematics has always been a strong weapon for me. One of the reasons why I'd chosen Engineering as my career stream was because of my family and relatives . Most of the people in my family belong to a Engineering Background and seeing them brought in me the enthusiasm to become and Engineer .Most of all my da d had been quite a huge part of my inspiration , seeing him work hard to attain the goals he has set in his life and his work place made me even more ambitious that i should not only become a Engineer but explore and become one of the Best Engineers . Universe had always been a mystery for me , I always use to hear new stories about the universe which made me even more keen to explore it and know what else does it consist of . Since then i always wanted to get into the Aeronautics field of Engineering so that i could get the opportunity to be one of those people i use to look up in Magazines and newspapers .

Christianity vs. Greek Mythology Essay

Throughout many ages religion has been a very important part of history. It shaped many cultures and allowed us to better understand many civilizations. Two of these cultures are those of the Christians and Greeks. Both have similarities and differences in their religious beliefs that have been compared often and I have chosen to discuss the similarities and differences of Christianity and ancient Greek mythology. Christianity is a monotheistic religion, or belief in only one God, and spiritual practices are based on the Old Testament and the teachings of Jesus as written in the New Testament of the Bible, with the role of Jesus as savior and the Son of God. Greek mythology is a polytheistic religion, which is the belief in and worship of multiple deities, called gods and goddesses, belonging to the culture of ancient Greece. Even though their definitions are different, the faith of Christianity and one God and the culture of the Greeks in mythology of many gods are alike in a number of ways. To begin, in both religions humans believe that there are speakers for their God/gods. These people include pastors, priests and nuns in Christianity, and storytellers or prophets in Greek times. Furthermore, the people believe that their God or gods are above humans. Both cultures believe a god is above all mortal and of this earth, and he or she listens to people when they need help, and have supernatural power to help. This is why both the Christians and the Greeks pray to their God and gods for forgiveness. Another similarity between the religious beliefs of these two cultures is that they have explanations for many of ancient mysteries of life and major events on earth. The ancient Greeks and early Christians tried to find an explanation for the evil in the world, and both blame a woman for man’s downfall. Greeks believe a woman named Pandora opened a forbidden box and released all evil into the world. Christians believe a woman named Eve released evil after eating from a forbidden tree. Also, in both the ancient Greek and Christian beliefs of the early world, there exist stories of great floods that destroyed most of humankind. In Greek mythology, Zeus orders a man named Deucalion to make a chest in which he and his family can survive  the flood Zeus was going to bring upon the earth. In the Bible, the account of Christian beliefs, God orders a man named Noah to build an ark in which he and his family, and two of each animal, can survive the destruction from a flood God was going to send. War was also a common characteristic of both the ancient Greek world and of the Biblical world. For example, the Trojan War is a major event in Greek history, and is written about most famously in Homer’s Iliad. The gods always seemed to play important roles in this war, especially Zeus, Ares the god of war, and the other and goddesses living on Mount Olympus. Wars between Greek city-states were also common, with gods and goddesses almost always involved in them in some way. In similar comparison, the Bible accounts many stories of wars between different countries and religious groups, with God being involved in some way in the outcome or fate of the peoples. One of the most famous examples is the war between the Philistines and the Israelites. In this war, God interfered and sent a small shepherd boy David to save the Israelites. David does so by killing the giant Goliath, a super-human thing he would not have been able to accomplish without God’s help. These examples show the cross-cultural belief that war was an important event in the ancient world, and the gods, and God, played significant roles. While Christianity and ancient Greek mythology have many similarities, there are key differences. The main and most obvious difference is that Christian belief is about only one God, and its beliefs and commandments are written about in the Bible. Christians regard the stories told in Bible as actual historical accounts of important people, events and concepts of faith. Greek mythology had 13 major gods and goddesses, and many lesser gods. Different Greek cities also worshipped different deities. There is no book like the â€Å"Bible†, rather many collections of stories that shaped early Greek culture. In short, Greek mythology was created to be the Greek’s science for why things happened. Once they thought they figured out how things really happened, the belief in gods and goddesses faded away from Greek culture. The final difference I want to discuss to compare the ancient Greek creation story and that of Christian belief. In the ancient Greek story, at first there was only Chaos, a shapeless mass of darkness and meaninglessness. Out of Chaos came Nyx (night) and Erebus (the unfathomable deep). The first god to come into existence was Gaea, Mother Earth, though no one knows where she came from or how she came into being. Uranus, Father Sky, was born of Gaea as she slept. He became her husband, and together they had many children. One of these first gods’ descendants was Zeus. After much war between the gods and goddesses, Zeus became most powerful and assigned two lower gods the task of populating the earth with mortal creatures. With that task, one of the two gods granted so many gifts on the lower animals that when the time came to create man, there was nothing left. The beasts already had the sharp teeth and claws, the warm fur and feathers, the tough, protective hides, the wings and shells, speed, size, and strength. The wiser of these two lower gods was given task to figure out what gifts to bestow on man. The gods gave man a more noble, upright stance, so man would be above the beasts, with his face turned toward the heavens rather then down toward the ground. He also gave man an intelligence that reached much higher than the beasts’ mere cunning. In the Christian creation story, God was present in the beginning and He created the universe. At first the earth was shapeless and covered in darkness, and God’s spirit hovered over the waters. God said, â€Å"Let there be light†. And there was light. God divided the day from the night, naming them ‘ day’ and ‘night’. On the second through fifth day God made the heavens, commanded the waters to fill with living creatures and the air to fill with birds. On the sixth day God commanded the earth to bring forth all kinds of living creatures and He saw that it was good. God then said † Let us make man in our own image†. So God created man and woman in his own likeness and gave them authority over all living things. Adam, the first man, was created by God out of soil and given life by God’s breath. Adam named all the animals and birds that God had made, But Adam had no companion of his own so God caused Adam to fall into a deep sleep and created woman – Eve- from one of Adam’s ribs. In addition, unlike the beginning void of Chaos in Greek mythology, God is not a void of nothingness, but the beginning of all  things. God also remains the ruler of the entire world in Biblical stories, while the Greek Chaos is forced out by several actual divine beings, the most important and permanent of those being Zeus. In conclusion I found there to be many interesting similarities between Christian faith and ancient Greek religious culture, but one final difference is that Christianity is practiced today and the Bible widely read in many countries and published in many languages, while ancient Greek belief system has faded away and become the stories of fantastical books, myths and legends.my

Professionalism of aviation in human factor Essay

Professionalism of aviation in human factor - Essay Example The authors also believe that knowledge in the aviation industry is accumulated through several years of experience, training, and exposure to the real world. A lot of accidents have been reported, and 75% of them have been due to unprofessionalism from the pilots and crew members (Kinnaird). The paper looks at an insight of several accidents that have been reported to have been caused by unprofessionalism of the crew members. However, judgment is considered as one of the fundamental aspects in maintaining professionalism in the aviation industry. Judgment acts as a basis of safety according to the authors. The authors argue that it is also through training and discipline that professionalism is developed. As a pilot, courage is necessary while making decisions and accepting the responsibility of the actions an individual takes as a pilot. That is because pilots carry lots of human lives that must be protected. Research indicates that a lot of errors that occur in the aviation industry are usually caused by pilot error. The researchers argue that their findings put pilot errors at 75% of all the mishaps that occur in the aviation industry by the year 2000 (Thompson). It has also been found that personal problems such as medical conditions, stress and family instability also contribute to pilot errors. Alcoholism has also been pointed out by many researchers as a cause for unprofessionalism. Lack of adequate training and newly acquired rules in the aviation industry has also been cited (Rizzo). It must be noted that the current world is quickly changing in terms of science and technology something that has also been rampant in the aviation industry. For this reason, the National Transportation Safety Board insists in atomization in order to enhance professionalism and safety in the industry. Social problems like welcoming a new born in the

What kind of coping mechanisms employees use under pressure at their Essay

What kind of coping mechanisms employees use under pressure at their job - Essay Example Slovik (2009) said that no one lives without experiencing stress. A study conducted revealed that 70 to 90 percent of the respondents experience stress at the workplace (Stress 2007). It cannot be eliminated since the workers are human beings who are affected by social and environmental factors. An individual might misinterpret another’s action causing emotional stress. It may come from a superior, the customer or even from a subordinate who does not perform according to the corporate standards. Domestic and personal problems can be brought at the workplace that make the worker easily susceptible to stress. Even the physical environment can be a source of stress. Extreme stress, however, is detrimental upon the body, personal relationship and happy life (Slowik 2009). Thus, with the inevitability of stress, the organization has to devise means to meet the problems of stress at the workplace. Even the most efficient worker under stress will perform unsatisfactorily. Poor performance will affect productivity and profitability of the company. Indeed, stress is a serious matter in any organization to take into consideration in its rules and policies. The company has to formulate policies and create a unit that would handle and manage workplace stress and stress-related scenarios. The organisation must also engage a professional with expertise on the subject that would train and inculcate upon the managerial staff on the proper way to manage stress among employees in order not to disrupt the company production and work flow. Stress can result from the demand of the tasks, the demand of the role and the structure of the organization (Khan, Raza, & Ali 2007). It refers to a person’s response to â€Å"stressors in the environment (Khan et al. 2007, p. 2). Selye (1976, cited in Khan et al. 2007) referred to it in the General Adaptation Theory as a response involving biological and physiological aspects. It also refers to

Discussion Stories and the Communication Model Essay

Discussion Stories and the Communication Model - Essay Example In all four scenarios, different types of information are gathered, shared and saved in different ways. Like information can be shared through email, electronic documents, voice recording and web presentations. It can be stored directly through web pages means in a digital form or it can be printed through print out and filed them in files. This document which is assembled in the file will be a great asset for the organization. For storing a collaboration experience, you must have knowledge that that has done and stored those types of experiences, awareness of from where the information of the experience will be available and from where you can find that information. I have done research in collaboration in which our group members do not have a time to do research in same time and same place so we prefer to do research in same time, different place. In a same time, different place our group members have done research and sharing information in a same time and different places very easily through chatting, video conference, teleconference, through email, applications/white board sharing, group calendaring and through different resources. Our group members have adopted all these steps for doing that research successfully. Winkler, Ramona. (2002). Keywords and Definitions Around "Collaboration". SAP: The Best Run business Run Sap, Retrieved on 4th January 2012 from