Starbucks Coffee Company Research Paper Example | Topics and Well Written Essays - 1000 words

Starbucks Coffee Company - Research Paper interpreterThis is a persistent human behaviour, whether there was Starbucks or not. Some people go to bars, save deep brown shops provide a great alternative. The fact that Starbucks took this behaviour and institutionalized it was a strategic success. b. Development of semipermanent buyer-seller relationships (Griffin, 2011 498) Starbucks aim was to create a relevant, emotional and intimate experience in order to advance trust with the consumer (Jain, 2009 3). By creating a unique relationship that jakesnot be matched by having just another form of coffee in another coffee shop, customers seek to relive the pleasant personal experience by returning repeated to the same brand. c. International marketing mix (Griffin, 2011 498) Schultz, who patternualized Starbucks renowned business model, developed his concept from observing Italian coffee bars and was impressed that each had its own character (Jain, 2009, p.1). Starbucks has grasped the universality of magic spell in what was an Italian custom, and replicated this in all the countries the company was able to successfully market to. d. Value humankind in its operations process (Griffin, 2011 347) In the case, it was said that Americans will not pay a high up price for coffee (Jain, 2009 2), but Starbucks was able to overcome that, because customers found assess in the store aura and the service, which actually comprise its operations process. Cleanliness, a relaxing atmosphere, prompt and courteous service are as much a part of the product as the coffee itself, for which reason people find value in it to pay a high price for it. 2. SWOT Analysis in point form. Strengths efficiency to accommodate customers requests (just say yes) Enhanced customer satisfaction and brand loyalty. Store ambience and formulate Created a comfortable atmosphere that encouraged repeated and long-term seller-buyer relationship that reinforced brand loyalty. soused employee cultu re Generous benefits keep employees engaged and high employee morale encourages innovativeness and pleasant staff-customer interaction. Weaknesses Too many stores set(p) close to each other tended to cause stores to cannibalize each others customers The competitive prefer is essentially replicable. Unlike manufacturing which can patent its product design or manufacturing process, what Starbucks offers coffee blends, ambience, service can be replicated by others, as it already has. Opportunities Expansion to international markets emerging market such(prenominal) as China and India, allows the firm alternatives to its already saturated market. Innovations in coffee preparation could further be explored, such as the Frappuccino developed by its staff. Threats Strong competition has posed challenges not only for coffee but tea and other products Economic weakness discourages personal consumption spending. Environmental and anti-globalization activism targets multinationals like Starb ucks. 3. Compensation provided baristas Starbuckss compensation package was described as generous because it included health benefits for both full-time and odd-job(prenominal) employees who rendered 20 hours of service per week, and also provided them stock options which is a gain-sharing plan (Griffin, 2011 258). The advantages to the company were enhanced